Big data and emerging market firms’ innovation in an open economy: The diversification strategy perspective

Big data development encourages emerging market firms (EMFs) to diversify strategies and increase competitive advantages by acquiring resources embedded in different markets industries. This study draws on the composition-based view (CBV) empirically examines how EMFs integrate through international business diversification improve innovation performance open economies. Based collected from Chinese listed companies, our findings show that related positively firms’ performance, whereas overall negatively impacts firms' innovation. International substitute for each other affect outcomes. Further research found these results are more significant a higher big environment. Moreover, we examine moderating role of organizational slack relationship between performance. contributes EMF literature highlighting effects strategy CBV perspective. Firms creatively use combine promote also environments, arguing lack strong capabilities may suffer lower if they concurrently apply at high level.